2024 Business Book Club Selection 2:
Fanocracy by David Meerman Scott
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"Reiko and David have captured the essence of how organizations, small and large, can organize and amplify the passions of their best customers. It's not difficult, but it's not common either: by building personal relationships and thus doing better work. A breakthrough in clarity and simplicity."
--Seth Godin, Author of Tribes & This is Marketing |
HARNESS THE FORCE OF FANDOM TO REVOLUTIONIZE YOUR BUSINESS
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, B2B software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including MeUndies, HeadCount, Grain Surfboards, Hagerty, and HubSpot.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, B2B software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including MeUndies, HeadCount, Grain Surfboards, Hagerty, and HubSpot.
Registration
All Ed/Glen Chamber members are invited to participate in Business Book Club programming. Pre-registration to these in-person programs is required, and seating is limited to 10 attendees per session.
- CLICK HERE to register for the OCTOBER 8 session.
- CLICK HERE to register for the OCTOBER 15 session.
- CLICK HERE to register for the OCTOBER 22 session.
Why Attendees Love Business Book Club
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2024 Business Book Club Selection 1:
Unreasonable Hospitality by Will Guidara
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"Chefs at the finest restaurants in the world had long been celebrated for being unreasonable about the food they served. At Eleven Madison Park, they set out to discover what could happen if they were just as unreasonable about how they made people feel."
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THE REMARKABLE POWER OF GIVING PEOPLE MORE THAN THEY EXPECT
Excerpt: "For most of this country's history, America functioned as a manufacturing economy; now, we're a service economy, and dramatically so - more than three-quarters of our GDP comes from service industries. So, whether you're in retail, finance, real estate, education, healthcare, computer services, transportation, or communications, you have an incredible opportunity to be just as intentional and creative - as unreasonable - about pursuing hospitality as you as you were about every other aspect of your business. Because whether a company has made the choice to put their team and their customers at the center of every decision will be what separates the great ones from the pack."
Excerpt: "For most of this country's history, America functioned as a manufacturing economy; now, we're a service economy, and dramatically so - more than three-quarters of our GDP comes from service industries. So, whether you're in retail, finance, real estate, education, healthcare, computer services, transportation, or communications, you have an incredible opportunity to be just as intentional and creative - as unreasonable - about pursuing hospitality as you as you were about every other aspect of your business. Because whether a company has made the choice to put their team and their customers at the center of every decision will be what separates the great ones from the pack."
About Business Book Club
The Ed/Glen Chamber's signature business book club was established in 2015, featuring rich content from best-selling business books. Through this program, the chamber has guided hundreds of professionals through topical conversations about business success. Below is a sample of past book selections.
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